Success Stories

Brand support


Created a thorough SOP manual to structure the salon and define the ethos as well as looking into developing the training aspect of Kamini™ for future brand development.


Generated an infrastructure for the brand to open into the UK by targeting 4 to 5* hotels Spas. Coached the Spa Director of the 12 room Spa in Paris to increase profitability and generate a winning team.


Supported all operational aspect of the Gazelli House opening in Walton Street, international support to Gazelli implementation in Raffles Hotel from operational to training and proactive daily support in Josh Wood’s beauty salon.

Creativity Management

Spa Verta in Battersea

Tamsin won ½ day with Delforge + Co and we managed to support her with new ideas and structure.

Spending more time with Tamsin gave her enthusiasm to network and generate local interest which enabled her to deliver the numbers. Created the website.

The Reef in Maidstone

An award winning retreat in the heart of Kent, The Reef came to Delforge + Co with the mission to generate more revenue.

We started by looking into the restructuring of the team, training of the team and management support, generated SOPs and a strong marketing program to encourage sales.

The results speak for themselves: in 2015 we finished 34% up on the previous year. 

Nails and Brows in Mayfair

Nails and Brows in Mayfair found Delforge + Co through Twitter and reading all the articles resonated with what they needed to implement within their next ventures.

Support on all management aspect, SOP, time management, team training and coaching for the next venture. Delforge + Co is continuing supporting their growth.

Lucinda Meade

Lucinda is a physiotherapist, and is an expert in diagnosing and treating musculoskeletal dysfunction. She has an amazing idea and Delforge + Co assessed the only way to achieve that goal will be by undertaking their time management programme.


An award winning salon and Therapist, Delforge + Co supported the dream by generating a clear and insightful forecast budget which enabled a precise decision into what to do next.

Delforge + Co also created all the SOP including H&S folder necessary for the business to streamline the procedures.

Bespoke You

Creation of the website, social media Strategy Planning and Marketing plan. Still currently involved, Delforge + Co is proud to achieve the best results and looking forward to plan the future events. 


Spa Themae

Valerie Delforge created a motivational day for the team in January 2015 with main goal of getting the team to work together, the day was successful and playful.

Guinot Conference

Valerie Delforge was asked to present 2 workshops on “Making sense of Social Media” at the Guinot Conference in January 2016. In 2017, 2 conferences are already booked where she will be presenting Branding and Team development.

Spa Business Bootcamp

Valerie Delforge presented 1 workshop in 2014 and 2 in 2015 with great partnerships that followed from then on.

The Reef

Valerie Delforge generated motivational team meetings and created a management program for them to follow in 2014/2015.

Independent Hotel Show

Valerie Delforge was invited to be part of a panel of expert for Marketing your Spa.

Buxton University

Valerie Delforge was invited to deliver 2 workshops at their annual conference where she talked about the influence of Social Media in business.

Treatwell (formally Wahanda) Business Academy

Valerie Delforge created and delivered modules for businesses throughout 2015.

Germaine de Cappuccini

Training the trainers and the sales team to increase profitability in retail and selling techniques. The mentoring is still going on to support the management through their strategy. 


Special Projects

Treatwell (formally Wahanda)

Delforge + Co just finished the yearly contract that has set up set up the foundations for the Treatwell Business Academy.

Philip Davis

Phillip was supported with all budgets aspects that ensured his decision was clear for the project he had in mind.

Betty Zanuttini

A beautiful Italian delicatessen in the North of France, Betty has asked Delforge + Co to support her in the move from France to the UK. This is an ongoing project supporting on all aspect of operational and digital marketing management.


An amazing brand and ethos behind it, Marc and Carry asked Delforge + Co to be part of the growth by being on the board of advisers. 

Seminars re Leadership and Management

Seminars in Paris on the 11th, 12th and 13th in Paris. French speaking a must for this 3 days packed with workshops which will ensure they leave with tangible tools enabling them to easily implement in their salon/spa.


Pro Beauty Judging - 2015 and 2016

In 2015, Valerie Delforge was asked to judge the for Employer of the year and Spa category. In 2016, Valerie has judged for regional and national awards and is currently judging for the 2018 awards

BAFTAC Award 2015

Presenting award for the salon category.

British Hairdressing Business Awards 2016 & 2017

Valerie Delforge is a judge for BHBA which was presented as part of a ceremony in September.

World Spa and Wellness Award 2016 & 2017

Currently judging for this award presented next February