Increase your retail sales with the 360° Retail tool in Spas & Salons - 8th, 9th & 10th of October 2018

Increase your retail sales with the 360° Retail tool in Spas & Salons - 8th, 9th & 10th of October 2018


Goal of this 3 days module:
At the end of this module, the trainee will be able to understand Retail Sales through a 360° approach that will increase both motivation and revenue. You will leave with clear guidelines to increase your retail sales.With this fresh, impactful approach, learn to motivate yourself and others constantly as well as following the key elements that will impact your sales.

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3 days from 9.00 to 17.00 with 1 hr lunch. Business-casual dress code.

This module is aimed at:

●      Beauty Therapists who want to learn all about retail sales

●      Future Managers who want to learn how to develop a Strategy and motivate a team

●      Existing Owners and Managers who are keen to increase their retail sales

●      Suitable for CIDESCO & VCTC Level 2 and 3 students


Leave with a complete strategy on how to increase revenue through your retail sales:

●      Theoretical tools to understand how to create a retail mindset and generate a buzz around retail sales

●      Learn how to use the practical tools to build your retail strategy

●      Understand the digital tools to build your audience and educate your customers

●      This module has constant interaction through team and individual exercises

●      Leave with a plan of action that you can implement in your business straight away

Follow up and evaluation

The trainee will be supervised by the trainer during the exercises and workshops. Tools will be put in place to monitor the progress of the training as well as the achievement of its objectives:

✓     A Questionnaire of Satisfaction completed by the trainee at the end of the training

✓     Certificate of completion at the end of the training

✓     Call for follow-up of Training within 3 weeks to assess understanding and implementation

✓     Supporting material will allow the trainee to write the key points and follow the flow of this module

✓     Supporting documents will be sent via mail when the module is finished

Day 1:

Morning: The 10 mistakes we make when it comes to retail sales

1.     Learn what makes retail sales impossible

2.     Understand the recipe for success

3.     The operational cake and it’s benefit

4.     The role of the client and how to create a winning customer journey

Afternoon: The responsibility of the managers

1.     How to maximise sales through stock management

2.     Commercial development with suppliers, merchandising and marketing

3.     Create an impactful treatment menu

4.     Managing staff with key tools to motivate and lead them to successful sales


Day 2:

Morning: Merchandising

1.     Key focus points

2.     The customer journey

3.     Case Study

4.     Create your merchandising plan

Afternoon: Reception

1.     Upsell and Cross-sell at reception level

2.     Answering the phone and making the most of your customer

3.     Recover and close sales through a 5* customer service

4.     Case study with SWOT analysis


Day 3:

Morning: Marketing Activities

1.     Busy or not busy, how can your marketing activities impact your sales?

2.     Educate your customers for long term loyalty

3.     Learn the tools available to generate a buzz in your marketing activities

Afternoon: The service provider

1.     Preparation before the customer to increase your chance of retailing

2.     How to create the best consultation?

3.     Become an expert in treatments

4.     Learn the follow ups necessary for your customer to become a fan


TC: non refundable – Can be exchanged with other Delforge + Co Modules within 6 months

“Tell me and I forget, teach me and I learn, involve me and I remember” - Benjamin Franklin