Your influencers are the ones that can generate the best networking opportunities within your business.
Assess who they are and their influence on the community:
Look into your customer database
Generate a list of local heros
Look into local associations that are very active within your area
Look into a social media
Look into the local journalist/ blogger
Ask yourself: What relationship can you create with them?
Consider complementary treatments/products for the ones that are worth investing in.
If they introduce 5 people they get a complimentary treatment
Create a VIP package just for them
Get them to try products at home in exchange for social media awareness
Create VIP events to ensure they feel special: preview of new treatments/ new retail products etc.