Welcome to Valerie Delforge's Blog Posts, enjoy & give feedback...
Lately, whether they have a dedicated team or not, I have been on a mission to revolutionise my clients’ salon reception areas and desks. More specifically, I focus on the training for reception and on how to turn the first and last client touch point into a strong commercial asset generating impact on their revenue.
Recruitment has become a problem in the salon and spa industry and can become a burden when we are busy operationally.
Running a business is hard work. Whether you feel ready to take the entrepreneurial plunge or you’re after opening a second location, the challenges you face never really get easier. They’re just different.
Employee of the month: One of the most classic forms of employee recognition out there and in the eyes of many, one that falls flat almost every time. Although the idea of implementing a salon employee of the month program might stem from a desire to inspire positivity and motivation, it can, unfortunately, backfire and undervalue your team’s hard work.
This should be an easy question to answer, right? As soon as you can afford it! Wrong. I believe that it’s a little more complicated than that. First, because your assistant salon manager is someone you want to be able to trust at all times – which can be challenging in itself – but second, because as we know, the art of delegating is indeed an art, one that can be difficult to learn.
How we find jobs has changed. We have technology to thank for that. One of the direct knock-on effects of this reality is that finding and recruiting the right staff is becoming increasingly difficult. And as if that wasn’t enough, there’s often a discrepancy between the skills hair and beauty courses teach, and the skills salon owners look for in a candidate.
Delegation is and will always be at the heart of true leadership, and yet, it’s a discipline and a procedure that many struggles to master. Learning how to delegate makes you a better salon leader and allows for your business to grow. It lets you move from what you can do personally, to what you can manage.
Flying back to London from the powerful Salon Owners Summit organised by Phorest, I feel focused and motivated about the year ahead. It’s been fascinating to hear stories from such great speakers.
Networking is a free form of marketing and can have a powerful impact, so it is crucial to take it seriously. But how can we make sure we’re not wasting time or focusing on the wrong types of activity? Here are the tips to help you achieve success when networking.
If a client journey is essential to consolidate customer service and elevate standards within your business, so is a salon/spa procedure manual. In fact, every salon or spa should all have a SOP manual (salon/spa operation procedure manual), but many businesses don’t understand why and where to start when it comes to writing it.